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Which option is the most effective way for a company already using Google Workspace to analyze BigQuery data cost-effectively?

  1. Create models in Looker.

  2. Configure Connected Sheets.

  3. Configure Tableau.

  4. Configure Looker Studio.

The correct answer is: Configure Connected Sheets.

Using Connected Sheets provides a highly effective way for a company already leveraging Google Workspace to analyze BigQuery data cost-effectively. This tool allows users to access, analyze, and visualize data from BigQuery directly within Google Sheets, offering a familiar interface for those who are accustomed to working with spreadsheets. The integration between Google Sheets and BigQuery allows users to run SQL queries directly from the Sheets interface, making it very convenient for generating insights without needing to switch between platforms. Additionally, since it is part of the Google Workspace suite, there are no extra costs associated with software licensing, which enhances its cost-effectiveness. This seamless integration encourages collaboration, enabling multiple users to share reports and insights using Sheets. Furthermore, users can easily utilize functions in Sheets to process and manipulate this data, enhancing their analysis capabilities without the need for extensive training on new tools. While options like Looker and Looker Studio also provide powerful visualization and analytical capabilities, they might come with additional costs or require additional training that could be less effective for organizations primarily using Google Workspace. Tableau, while a robust tool, typically involves higher licensing fees and may not integrate as seamlessly into a Google Workspace environment.